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EVENT CONCEPTING 

2024 CMA SLC

 

The visual theme for the CMA 2024 Summer Leadership Conference draws inspiration from the meeting theme, “Transformational Impact.” The art concept supports this messaging by creating a surreal design that suggests the transformation of things that are real into things that don’t exist. We employ a background texture that expresses the fluidity of transformation and overlayed tiles of differing opacity to bring forward the technological advances and forward momentum these transformations bring.

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