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Portfolio

LOGO DESIGN

The Daily Housewife

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The Daily Housewife is an influencer blog for caretakers who need advice and insight on child and home care while balancing a busy lifestyle. The blog offers advice on the best childcare products, tips for traveling with kids, and other personal stories from the author. 

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As soon as I was commissioned to take on this logo design, I had a vision for it based on the audience the influencer was reaching out to. I selected a quirky display font with a few flourishes that would read serious but fun as well as integrated a clock into the logo design. I felt the clock was an important aspect, not only as a nod to the word "daily" but also, as most parents know, parenting is a 24/7 job, there is no end to it. Since the content of the blog was offering tips and ways to save time and make life easier, I thought this was a great visual element to incorporate. Most competitor blogs use outlines of women or babies, and we wanted to elevated that to a more established brand identity. 

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Ultimately, this logo design was a success with an increase in followers, an easily identifiable icon, and an iconic logo for brand swag as well. 

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