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PRINT MAILER | EVENT BRANDING

RILA'S RETAIL CEO FORUM​

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RILA's Retail CEO Fourm is a premier event for retail CEOs, from Target to Home Depot to Ulta Beauty and more, this brings together the CEOs of the most influential retailers in the United States. As the designer for the campaign, I managed the brand evolution from the previous year, bringing in different colors, ideas, and design elements, but keeping it cohesive with the overall brand and RILA's identity.

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One of our direct mail pieces, shown here, is a square folded cross with a logo die-cut and a program inserted into a pocket. I feature the key speakers for the program on the inside while using other panels to reveal information on other companies who would be there and give insight into the program itself. The program is a daily schedule that gives more information on the speaker's topics and outlines what to expect.

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