




RETHINK ​
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Rethink is an event where manufacturers gather to discuss and gain insights into the future of manufacturing based on research and economic trends. For Rethink 2022, I collaborated with our art director on various event brand identity options to present to our internal stakeholders. We were thrilled they chose this direction we came up with, using a futuristic gradient and incorporating X and O shapes to bring in a technology feel. We also brought in the pill shape, which is a homage to their logo design and other branding materials which are round and curved. Throughout the campaign we played with the scale, layout, and color of these elements to create a dynamic and visually arresting campaign that was brought to life on-site at the event.