








2020 LINK: THE RETAIL SUPPLY CHAIN CONFERENCE
When I first started at RILA as the head of their conference marketing and design, I realized there were major discrepancies in the event branding year over year that needed to be addressed. To help create a cohesive brand experience that felt like RILA's brand, but also focused on supply chain, I created this event branding that featured iconography specific to supply chain and used RILA brand colors to tie in the relationship to the parent brand. The icons were a huge hit and allowed us to use them throughout the different marketing touchpoints and onsite experience to create an immersive and cohesive event. The pathways were constantly changing throughout the pieces and the icons were used in patterns and wayfinding throughout the convention center. We even were able to brand stairs, escalators, and trains. It was a huge undertaking, but the end result was a strong, branded experience that attendees won't forget.